|
|
Executive Development Program Michigan State University's executive education ties to Kellogg's of Battle Creek and the W. K. Kellogg Foundation go back to the 1950s when the Kellogg Center for Continuing Education — the first of its kind in the nation — was built with a grant from the Foundation. In its "uncommonly well-equipped" conference rooms, John Hoagland, PhD, an innovative academic in the College of Business, was teaching concepts from his own research that would transform the role of purchasing from a function to a business process with the power to increase productivity and profitability. Officially dubbed an "executive education" seminar in 1969, when it was listed among some 50 programs offered by the Graduate School of Business and Continuing Education Services, the annual Purchasing and Supply Chain Management Executive Seminar is the Broad School's longest standing executive education forum. Today it is one of more than 42 programs in the Broad School's Executive Development Programs (EDP) portfolio, conducted at the James B. Henry Center for Executive Development, the Management Education Center in Troy, Mich., and various off-site locations. The portfolio includes faculty-led open enrollment programs, third-party-led open enrollment programs and customized programs. "Faculty-led open enrollment programs, like the Purchasing Seminar, are a traditional strength in our portfolio, but our fastest growing segment is customized programs," says the director of the Broad School's Executive Development Programs, David Frayer. 
Annual participants...................2,500
The trend, he says, is grounded in customer expectations. "Rather than a general educational experience, where the focus is on concepts, today's corporate customers want immediate impacts, definable options and measurable results." In this teaching matrix, concepts derived from faculty research are delivered with case studies and reinforced by interaction among participants. These programs are truly developed for a single organization. "The partnership with Kellogg's has paralleled this trend from open enrollment to customized programs," says Frayer. "We are closely aligned with senior executives in the operations area and conduct monthly conference calls to plan and discuss objectives, program sequencing, coordination of corporate and academic calendars and outcome measurements for the eight to 10 custom programs we run for the company annually." Other clients like Kerr-McGee, IBM, Masco and Textron typically present a request detailing specific goals and outcomes. From that set of objectives, the EDP administrators and faculty will establish a base curriculum for the program. "Not infrequently senior executives will have a team-teaching role in the curriculum, and occasionally we will partner with other business schools and their faculty to deliver a custom program, as we have done for IBM, in conjunction with Smeal (Penn State University) and W.P. Carey (Arizona State University)," Frayer adds. To build specific skills or for individual career advancement, the Broad School's Executive Development Program's open enrollment portfolio also offers a number of business tools/techniques programs led by industry executives and/or consultants. "Once a substantial part of the Broad School's offerings, third-party programs now represent a more balanced share of our total program offerings. Since the opening of the James B. Henry Center for Executive Development in 2001, programs that showcase our faculty talent and our state-of-the-art facility are expanding rapidly and have already surpassed the third-party segment in revenue," Frayer says. |
|
| 2004-2005 Annual Report | |
| IT Services | Contact Info | Copyright | Privacy | Technical Help |
| Site Map | Search | Broad Home | MSU Home |
| Printable PDF version |
