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December 2004

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Broad Executive Forum hosts capacity crowd
Microsoft CEO Steve Ballmer spoke to a sell-out crowd at the Broad School's Executive Forum, December 1, in Troy, Michigan, where he delivered the keynote address on the theme, "Customer focused innovation." The transcript of his presentation is available on the Microsoft website at: http://www.microsoft.com/presspass/exec/steve/2004/12-01MSU.asp.

The Broad Executive Forum, now in its 39th year, is the annual project of Detroit area business alumni who serve on the Forum board.

Business alumni directory project wraps up as books and CD-ROMs deliver
The delivery of nearly 1,600 printed alumni directories and CD-ROM formatted directories closed a year-long project to update the Broad alumni database. The project was sponsored by the Broad Alumni Association. PCI, the data company that handled the project, reported that more than 15,000 changes were made in the database information.

The directories were pre-ordered and pre-paid by alumni customers. To protect privacy, directories are not sold to non-alumni nor does the data company retain any of the data records.

Broad's community-minded students spearhead efforts to feed area hungry
This fall the efforts of the Broad School's undergraduate and MBA students raised nearly 165 tons of food to feed hungry people in Mid-Michigan. On-line donations by alumni contributed to the MBA effort.

In November, Broad's MBA students competed in the national MBA Food Fight, a competition they have won every year since 1999. Coordinated by the MBA Association, the full time MBAs topped their 2003 record by 43.80%, raising food and funds equivalent of 328,673 pounds of food. Broad School MBAs took first place for total collections and total collected per student among the 19 MBA programs participating. The food will be distributed by the local American Red Cross and Second Harvest Gathering organizations.

The annual undergraduate Project Green Canned Food Drive delivered turkeys and canned goods to a local food bank in time for the Thanksgiving holiday.

Broad MBAs place third in global innovation competition
A team of first- and second-year MBAs took third place in finals for the world's largest MBA case competition, November 18-20, at Thunderbird University, Arizona. The team was among only 10 finalists emerging from an original field of more than 250 MBA teams from around the world.
The Broad team was comprised of first-year Broad MBA students Scott Lanard and John Layton, and second-year MBAs Jennifer Darmanin, Stacey Durham and Stephen Taylor.

Other teams in the final round were: University of Arizona (Eller); Brigham Young University (Marriott); Instituto de Empressa, Spain; Emory University; Stanford GSM; Vanderbilt University; Case Western Reserve University; Indiana University (Kelley); and IESE, Spain. Read more.

Recommend someone in your company for a Broad School MBA
or master's degree
The Broad School offers several advanced degree programs for working professionals as well as its full-time MBA Program. You or someone you know may be interested in the academic rigor and reputation that such a degree offers. Find out more at www.bus.msu.edu/graduate/master.html.

If you are interested in one of the Broad School's three MBA programs, be sure to attend one of the information sessions or exploration programs available in January and February. For dates and times click on:

Hiring for college graduates taking a turn for the better
Thanks to an improving economy and a more stable labor market, the collegiate hiring trend has improved, according to the 34th annual "Recruiting Trends" survey conducted by the Collegiate Employment Research Institute at MSU. www.msutoday.msu.edu/21Nov2004-7

Shop online at MSU for Sesquicentennial (S150) memorabilia and more
Visit http://shop.msu.edu to purchase S150 gifts, memorabilia and more. A portion of each sale will go toward an S150 scholarship fund.

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Alumni Notes

Jim Brackenbury (MBA '88)
has been named president of Mexican Operations for Lear Corporation. In this role, Brackenbury is responsible for all aspects of Lear's business in Mexico and Central America.

David Choi (MBA '82)
has been named CFO of MetroCorp Bancshares, Inc. He was formerly vice president and CFO of Teco-Westinghouse Motor Company.

Paul Hernacki (BA '98)
has joined Definition 6 as senior director of IT solutions. Formerly Hernacki managed the .NET Technical Leadership Team and Microsoft solutions for Hewlett-Packard Applications Service. He has served for three years on the Microsoft Partners Advisory Council.

Mary VanKoevering (MBA '87)
was appointed vice president and CFO of CrossMedia Services, Inc. provider of web-based marketing solutions for national and local retailers. She will be responsible for the growth of ShopLocal.com, a new web-to-store shopping channel, and for building the company's base business of providing on-line promotional programs for retailers.