Having trouble viewing this e-mail? Click here. To ensure that you keep receiving the BroadBUSINESS NEWS, please add alumni@bus.msu.edu to your Address Book.

Inaugural EMBA Guest Lecture a success – Charles Freeman, managing director of the China Alliance, discussed various business topics regarding United States/China relations on Jan. 9 as the first speaker in the newly funded Broad School Executive MBA Guest Lecture Educational Series. More…

West Michigan Broad alumni gearing up for annual event – The 11th annual "MSU Means Business" event, hosted by the Alumni Club of West Michigan, is being held on Tuesday, February 7, 2006, at the Van Andel Institute in Grand Rapids. More…

MSU NEWS

Simon invited to national summit – Michigan State University President Lou Anna K. Simon was invited to participate in the U.S. University Presidents Summit on International Education, co-hosted by Secretary of State Condoleezza Rice and Secretary of Education Margaret Spellings Jan. 5-6 in Washington, D.C. More…

FACULTY & RESEARCH

Online return process linked to customer loyalty – Ken Boyer, associate professor of Marketing and Supply Chain Management and director of the Last Mile Supply Chain Center, led a recent study and found that making the return process easy and straightforward is critical to building and maintaining customer loyalty. More…

Seven dimensions of consumer experience identified – Hospitality Business Professor Bonnie Knutson and Assistant Professor Jeff Beck, along with Publicom Inc., have identified the seven dimensions of a consumer's experience — steps that can be used as an effective management tool for business. More…

PROGRAMS

Filling specific corporate needs – Executives and managers in many organizations want a program that more specifically addresses their business challenges or that can accommodate their management team in a more private setting than is available in open enrollment programs. The Broad School's customized Executive Development Programs can help fill this need. More…