The Detroit Broad Executive Forum
Starbucks Corp.
Forty-two years and going strong
Even before the school was called the Eli Broad College of Business, a committee of MSU alumni brought major speakers and timely topics to interested business executives from all over Michigan for the Detroit Management Conference. In 2002, the event was renamed the Broad Executive Forum, and the tradition continues.
Held at the MSU Management Education Center in Troy, this year marks the 42nd year for the event. On December 4, 2007, Starbucks Senior Vice President and President of Global Consumer Products Gerardo “Gerry” Lopez will share his expertise concerning global and strategic marketing with attendees, who pack the house each year to learn new ideas and network. Past speakers include Compuware-Covisint President and COO Bob Paul (2006 event), EDS Executive Vice President of Global Sales and Client Solutions and Chairman of EDS offshoot ExcellerateHRO Steve Schuckenbrock (2005 event), Microsoft CEO Steve Ballmer (2004 event), GM Vice Chairman of Product Development Robert Lutz (2003 event), President and CEO of Cisco Systems John Chambers, Chairman and CEO of Dell Computers Michael Dell and Chairman and CEO of SunAmerica Inc. Eli Broad.
Anyone interested in learning more about current business topics is invited to attend the day's events, which typically include a faculty workshop, a panel discussion, a reception, dinner and a keynote address immediately following dinner. On-line registration for this year's event will be available in fall 2007.