The 2008 Broad Executive Forum of Detroit
Rick Wagoner
Registration - 3:30 p.m.
Workshops - 3:45 p.m.
Workshop I (choose one)
Emerging Markets
This workshop will examine the role of corporate and country culture in global marketing strategy
Presented by David Griffith, The John William Byington Endowed Chair in Global Marketing at the Broad School. Co-presented by Steven J. Landry, executive vice president of Sales, NA, Chrysler LLC
Workshop II (choose one)
Product Innovation
This workshop will discuss the strategy and management of a global product portfolio.
Presented by Morgan Swink, professor and Eli Broad Legacy Fellow of Operations and Supply Chain Management at the Broad School. Co-presented by Mike Klaus, vice president, Global Consumer Industries and Retail, EDS, an HP company.
Reception/dinner - 5:00 p.m.
See and drive the new GM Equinox, hydrogen fuel cell vehicle, by Chevrolet.
Dinner & keynote address - 7:00 p.m.
Rick Wagoner, chairman and chief executive officer of General Motors Corporation, will talk about major trends shaping the global auto industry, including growth in emerging markets and the development of advanced propulsion technologies.