The 2009 Broad Executive Forum of Detroit
MSU Management Education Center, Troy
Registration check-in - 3:30 p.m.
Workshops - 3:45 p.m.
Workshop I (concurrent) -- Monetizing Social Networks
Workshop presenters Derek Mehraban,adjunct instructor at MSU and CEO of Ingenex Digital Marketing, and Ryan Schram, region vice president at ePrize, will share strategies and techniques for making your on-line presence go to work to generate buzz about your products or services, build brand relationships, and create customer loyalty.
Workshop II (concurrent) -- Demand-Driven Supply Chain
In a highly interactive professor and practitioner format, David Closs, chair of the Broad School's #2 ranked Supply Chain program and Mike Klaus, of EDS/HP, describe the enterprise and profit potential earned through supply chains that deliver what customers demand.
Reception/dinner - 5:00 p.m.
Keynote address - 7:00 p.m.
The Broad Executive Forum of Detroit will welcome Virginia Rometty, IBM's senior vice president for Global Sales & Distribution, as keynote speaker.