Eli Broad College of Business - Broad Executive Forum

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NEWS & INFORMATION

Attitudes, ‘soft skills’ of managers drive firms’ international expansion

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PODCAST: ‘Soft skills’ of managers drive firms’ international expansion

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Finding the ‘right’ formula for incentive compensation difficult decision for managers

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ANNOUNCEMENTS

2008 Forum Workshops led by Broad School faculty, industry executives

The 2008 Broad Executive Forum/Detroit workshops: Emerging Markets, and Product Innovation will be led by Broad School faculty members David Griffith, The John William Byington Endowed Chair in Global Marketing (Emerging Markets); and Morgan Swink, The Eli Broad Legacy Fellow in Supply Chain Management (Product Innovation).

Griffith and Morgan will be joined by alumni partners in the presentations. They are: Steven J. Landry (Executive MBA '00), EVP Sales NA, Chrysler LLC; and Chris Theodore (Executive MBA '89), CEO, Saleen, Inc./ASC.

The 2004 Broad Executive Forum

Full transcript of Ballmer's address here.

Microsoft CEO Steve Ballmer was the 2004 Forum keynote speaker

"$ecrets of Extreme Customer Service"

Wednesday, December 1, 2004

2004 Brochure/Registration Form

2004 postcard

Conference schedule:

2:00 P.M.
Faculty workshop: “Using IT to Enrich Customer Relationships”

Presented by Associate Professor of
Information Technology Cheri Speier

3:30 P.M.
Panel discussion: "Winning Loyal Customers"

Moderator: Doron Levin, Bloomberg News Columnist

Panelists:

Steve Goodall, J. D. Power and Associates President and CEO (Click here for slide presentation)

Greg Haller, Verizon Wireless Regional President (Click here for slide presentation)

Gilbert Harrell, Eli Broad College of Business Professor of Marketing

Steve Liguori, Morgan Stanley Chief Marketing Officer (Click here for slide presentation)

Jay Spenchian, Cadillac Director of Marketing (Click here for slide presentation)

5:00 P.M.
Reception

6:00 P.M.
Dinner & keynote presentation

Steve Ballmer
Microsoft Corp.

Click here to contact the event's coordinator