The 2007 Detroit Broad Executive Forum
Gerry Lopez
“Going Grande: Brewing Your Global Brand”
2007 Program Flyer
2007 Postcard
Tuesday, December 4, 2007
Conference schedule:
2:30 PM
Faculty workshop:
"Innovating with the Internet: Connecting Supply Chain and Marketing"
Presented by Professor of Supply Chain Management Kenneth Boyer
3:30 PM
Industry panel discussion:
Moderator:
- Gil Harrell, Professor of Marketing, Eli Broad College of Business
Panelists:
- Gary Corbin, President, Marketing and Sales Executives of Detroit and Managing Director of Michigan Business Development, Accenture
- Ed Peper, Chevrolet General Manager, General Motors
- Jamie Evans, Vice President, Gyro Creative
- Jonathan Weisberg, Director of Mobile Electronics, Visteon
4:45 PM
Networking reception
6:00 PM
Dinner
7:30 PM
Keynote presentation:
Gerry Lopez, President of Global Consumer Products, Starbucks
For more information, contact the event coordinator, Heather Hill.