Vision of the center:
- Emerge as a premier source of research and insights regarding how firms can transform to an effective digital enterprise.
- Generate benchmarking standards to help firms calibrate leadership practice in the digital enterprise.
- Generate an intellectual infrastructure through research projects, databases, and case studies, as well as annual conferences.
- Launch a stream of doctoral dissertations and research papers on corporate driven topics within the scope of the center's mission.

"Organizing and leading a digital enterprise presents an enormous set of practical problems. The Center provides an opportunity for us to study these problems on a deeper theoretical level. By advancing theory, we provide new ways of dealing with the practical challenges."