The Marketing Mix is a unique organization created to give students hands-on, real life, business experience. Students get experience by offering businesses free marketing consulting services which then gives the businesses and ourselves an opportunity to learn more about marketing and capitalize on the resources at Michigan State University.
The Marketing Mix has a unique opportunity to use the student, academia, and research facilities found within MSU. Members can benefit by working with other students and different businesses to gain knowledge about how to apply marketing to the real world. Members will also learn about what practices work or do not work very well in certain businesses.
Some of the Marketing practices students have demonstrated in the past are:
- Marketing Research
- Redefining Target Markets
- Running Promotions On and Off Campus
- Cross-Promotional Networking Strategies
- Advertising Campaigns
- Aligning Company Goals with Business Strategies
- Creating Strategic Marketing Strategies
- And Other Services Specific to the Company's Needs