Major areas of study and course descriptions
Organizational Design and Leadership Development
| EMB 801 | Business: A Strategic Perspective | 2.0 Credits |
| Institutional goals and control of the business enterprise. Positioning of the firm in the marketplace. Ethical foundations of business.
|
| |
| EMB 811 | Organizational Design & the Management of Change | 2.0 Credits |
| Alternative methods of organization. Dividing tasks and coordinating divided parts. Strategies for implementing new organizational forms and for changing strategies in general.
|
| |
| EMB 844 | Leadership: An Executive Challenge | 2.0 Credits |
| Motivating others toward a shared vision. Classic and popular theories of leadership. Fundamental practices of exemplary leadership. Examination of personal leadership styles and development of a personal plan for leadership development.
|
| |
| EMB 856 | Organizational Behavior & Human Resource Management | 3.0 Credits |
| Management of human resources. Organizational culture, motivation, communications, employee perceptions, individual and organizational learning. Staffing, interviewing, training, development, appraisal, terminating, and legal issues.
|
| |
| EMB 865 | Business Ethics & Professional Responsibility | 2.0 Credits |
| Alternative ethical prescriptions for business and for enterprise managers and their evolution with globalization of the markets. Societal expectations of what constitutes responsible and irresponsible business behavior. Government regulation and changes in corporate governance as alternatives to conformity to ethical prescriptions. Negotiation and reconciliation of conflicting ethical prescriptions, governance procedures, and the regulatory environment.
|
Management Policy and Processes
| EMB 820 | Marketing Management | 2.0 Credits |
| Concepts, methods, and applications of decision-making to address marketing issues such as market segmentation and positioning, new product development, promotional and distribution strategies. Techniques to model and analyze marketing decision problems to ensure optimal performance results.
|
| |
| EMB 822 | Supply Chain Management | 3.0 Credits |
| Integrative approach to product design, development, and delivery. Flow of products from concept development through delivery to the final user. Product and process development, managing information and product flows. Total quality management. Resource and capacity management.
|
| |
| EMB 828 | Strategic Marketing | 2.0 Credits |
| Models and methods of business planning. Relationship of strategic intent, business missions and planning hierarchies. Linking marketing, financial, and human resource strategic plans.
|
| |
| EMB 831 | Law and Business | 2.0 Credits |
| Critical analysis of government regulation of business from legal, political, and social perspectives. Moral concepts and social policy underlying government regulation.
|
| |
| EMB 858 | Financial Strategies | 2.0 Credits |
| Formulation and analysis of corporate strategies aimed at the creation and transfer of shareholder value. Relationship of corporate activities to overall firm performance and valuation.
|
| |
| EMB 861 | Strategic Management of Information Technology | 2.0 Credits |
| Impact of advances in information technology on business models, organization structures and processes, and methods for sustaining innovation. Estimation and realization of the business value of information technologies.
|
| |
| EMB 863 | Strategic Management | 3.0 Credits |
| Determination of the strategic direction of the firm and management of strategic processes in the firm. Integration of environmental factors, industry dynamics, organizational resources, and management functions in the analysis and solution of strategic issues. Business-level strategy. Strategic management of firms with diversified product and global operations.
|
The Global & Economic Marketplace
| EMB 836 | Management in the Global Marketplace | 3.0 Credits |
| Global, comparative, and cross-cultural aspects of business. Drivers of global markets and consequences for management. International travel required.
|
| |
| EMB 842 | Managerial Economics | 2.0 Credits |
| Analysis of the firm. Demand and revenues, optimal production, cost minimization, supply, profitability, and pricing. Competitive forces and public policies in the firm's regional and international markets.
|
| |
| EMB 852 | Macroeconomics in a Global Economy | 2.0 Credits |
| Measurement, determinants, and forecasting of national income, employment, interest rates, and inflation. Analysis of business fluctuations, fiscal and monetary policy, international trade, and capital flows.
|
Analytical Tools for Management
| EMB 802 | Accounting & Financial Concept | 2.0 Credits |
| Financial statement relationships and analysis. Cash flow and working capital measurement and analysis. Contemporary financial reporting issues
|
| EMB 812 | Managerial Accounting | 3.0 Credits |
| Use of accounting data for planning, performance evaluation, and control. Costing and pricing. Relevant revenue and cost-based decision making. Information systems in business operations.
|
| |
| EMB 821 | Financial Management | 3.0 Credits |
| Managerial finance covering short-, intermediate- and long-term problems. Financial planning and control using financial theory and management techniques. Applications in domestic and international settings.
|
| |
| EMB 847 | Managerial Decision Support Models | 3.0 Credits |
| Development and application of analytical models to support decision making. Topics include data analysis and multiple regression, linear optimization, decisions under uncertainty, forecasting, risk and decision analysis.
|
View All Courses
EMB 801 Business: A Strategic Perspective
EMB 802 Accounting & Financial Concept
EMB 811 Organizational Design & the Management of Change
EMB 812 Managerial Accounting
EMB 820 Marketing Management
EMB 821 Financial Management
EMB 822 Supply Chain Management
EMB 828 Strategic Marketing
EMB 831 Law and Business
EMB 836 Management in the Global Marketplace
EMB 842 Managerial Economics
EMB 844 Leadership: An Executive Challenge
EMB 847 Managerial Decision Support Models
EMB 852 Macroeconomics in a Global Economy
EMB 856 Organizational Behavior & Human Resource Management
EMB 858 Financial Strategies
EMB 861 Strategic Management of Information Technology
EMB 863 Strategic Management
EMB 865 Business Ethics & Professional Responsibility
"I did a comparison of all the MBA programs in Michigan. From a value perspective, the Broad EMBA was one of the best programs. I also loved the weeknight schedule. It seemed simpler to go to class on weeknights and meet with my team over the weekend than vice versa. Now when I’m networking and tell someone that I went through the Broad EMBA program, they recognize that it’s challenging and highly credible. That’s a powerful tool."