Pricing Strategies and Tactics
The James B. Henry Center for Executive Development
Lansing, MI
November 12, 2009 To November 13, 2009
Program Benefits
- Implement concepts, techniques, and tools to generate profitable, loyal customers
- Obtain appropriate prices for the value added the seller provides, relative to customer needs and the market offerings of specific competitors
- Compete on value added to avoid commoditization
- Demonstrate the companys strategic value to the customer to compete with low-cost, lower value-added competition
- Hold the line on customer givebacks and pricing pressure by quantifying and selling value
- Reduce the advantage buyers have created through purchasing and negotiating practices
Faculty/Speakers
-
Gil Harrell Ph.D
Professor of Marketing, Eli Broad College of Business and Graduate School of Management, Michigan State University
Fee
Early Bird Fee: $1,695.00 if you register by October 22, 2009
$1,995.00
Fee includes tuition, meals, and materials. Early bird discount price $1695. Please contact Kristin St. Marie for details.
Who Should Attend
Business Leaders; Marketing Leadership; Sales Leadership; Commercial/Sales; and Cross-Functional Teams.
View Past Participating Organizations (DOC)
Contact
Name: Kristin St. Marie
Phone: 800-356-5705 ext. 71005 or 517-353-8711 ext. 71005
Email: stmarie@bus.msu.edu