News
Lear Center Wins 2009 NACE Innovation Excellence Award
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| Humphrys |
The Broad School's Lear Corporation Career Services Center has won a 2009 National Association of Colleges and Employers (NACE) Innovation Excellence Award in the area of marketing and branding. The award recognizes an exceptional marketing campaign for college career services offices.
The Lear Center won the award for its partnership with Union Pacific Railroad to create a production studio within the center where students prepare electronic media—videos, DVDs, and computer-based multimedia—that provides career services guidance and information about employers for the campus-wide Career Services Network.
Student producers, technical assistants and media correspondents work on multimedia projects that incorporate "street team" interviews with students, employers and faculty; online blogging; social networking; and more. Videos, for instance, are posted on the Lear Center's Web site, and on the center’s Facebook page and YouTube Channel.
"The Union Pacific Media Studio provides a means to create and disseminate career-related information to MSU students in a highly dynamic, effective manner using new media," says Lear Center Director Geoffrey Humphrys. "It also allows students to gain “hands-on” experience via various marketing, correspondent and production roles that enhances their leadership skills and other competencies employers value, and it offers high visibility for employers in ways that aren’t possible through information sessions or standard promotional media."
Lear Center staff will be honored during NACE's 2009 Annual Conference, which will be held June 9 – 12, in Las Vegas.