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Broad doctoral student wins AIB dissertation award
Jeannette Mena, a Marketing doctoral student, received the 2009 Academy of International Business (AIB) best dissertation proposal award at its recent annual meeting in San Diego. AIB is an academic association with more than 3,300 members in 79 countries.
Mena’s winning dissertation proposal is titled, "A strategic marketing examination of multiple stakeholders, satisfaction, and marketing performance of MNCs embedded in multi-entity supply chains in the global marketplace."
"The study has been designed to tackle multi units of analyses and multiple supply chain entities to advance the international business literature," says Mena. Her committee consists of Tomas Hult (chair), David Closs, Robert Nason, Ahmet Kirca, Claes Fornell (University of Michigan) and O.C. Ferrell (University of New Mexico). The dissertation project is supported by the Center for International Business Education and Research (CIBER) at the Broad School.
Forty-eight doctoral students entered proposals in the competition from a myriad of prestigious schools such as University of California-Berkeley, Harvard, London Business School, Pennsylvania’s Wharton Business School and several Big Ten schools. All proposals were evaluated by a committee of 12 renowned international business scholars. Sponsored by the AIB Foundation, the criteria used in the evaluation were, "Originality and theoretical foundations of the work; rigor and soundness of the proposed methodology; and potential contribution and impact of the proposed work to advancing the field."
Mena has a BA and MBA from the University of Puerto Rico, where she is from, as well as a Master’s of International Business from Florida International University. She has published eight articles in Journal of Managerial Issues and in Academy of International Business and American Marketing Association proceedings.