Macromarketing Society establishes Nason Award
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| Nason |
The Macromarketing Society recently honored Eli Broad College of Business Marketing Professor Robert W. Nason by establishing the Robert W. Nason Award, which will be given to macromarketing scholars in the future for "contributions to the field above and beyond the call of duty."
Nason, who served 21 years as chairperson of the Department of Marketing and Supply Chain Management, will retire from the Eli Broad College of Business at Michigan State University July 1, 2008.
The award honors his lifetime contributions to the field of macromarketing and to the Macromarketing Society as one of its founders and driving leaders over the past 40 years. He has held numerous leadership positions in the society, including president from 2004-2007.
For over 40 years, Nason has been a leader of an academic movement that has attracted a worldwide membership, has encouraged related fields of thought such as marketing systems, marketing and economic development, quality of life studies, marketing ethics and distributive justice, marketing history, marketing’s impact on the environment, marketing’s impact on globalization and marketing’s role in culture, class and race phenomenon.
Macromarketing is the study of how marketing practice impacts stakeholders in the larger society, the impact of society on the practice of marketing, and the marketing systems which glue the two together.