McNally receives Withrow 'Emerging Scholar' Award
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Regina McNally, assistant professor in Marketing for the Eli Broad College of Business at Michigan State University, has been selected to receive the 2008 John D. and Dortha J. Withrow Emerging-Scholar Award. The award acknowledges outstanding contributions in institutional and scholarly activities by a faculty member early in his or her career.
McNally, who received her PhD from University of Illinois at Urbana-Champaign, has been with the Broad School since 2002. Her research examines the processes and implications of manager decisions in the areas of business-to-business marketing, relationship marketing/customer relationship management and new product development. In support of her research, she has received grants from the Teradata Center for Customer Relationship Management at Duke University Research Grant as well as the Broad College of Business.
Her most recent research publications include:
Serdar S. Durmusoglu, Regina C. McNally, Roger J. Calantone, and Nukhet Harmancioglu (2008), “How Elephants Learn the New Dance when Headquarters Changes the Music: Three Case Studies on Innovation Strategy Change,” Journal of Product Innovation Management, 25, 4, 386-403.
Regina C. McNally, Serdar S. Durmusoglu, Roger J. Calantone, and Nukhet Harmancioglu (2007), “Exploring New Product Portfolio Management Decisions: The Role of Managers’ Dispositional Traits,” Industrial Marketing Management, doi:10.1016/j.indmarman.2007.09.006
Regina C. McNally (2007), “An Exploration of Call Centre Agents’ CRM Software Use, Customer Orientation and Job Performance in the Customer Relationship Maintenance Phase,” Journal of Financial Services Marketing, 12, 2, 169-185 (Special Issue on Customer Relationship Management in the Banking Industry; funded by Duke’s Teradata Center for CRM).
Nukhet Harmancioglu, Regina C. McNally, Roger J. Calantone, and Serdar S. Durmusoglu (2007), “Your New Product Development (NPD) Is Only as Good as Your Process: An Exploratory Analysis of New NPD Process Design and Implementation,” R&D Management, 37, 5, 399-424.
Regina C. McNally and Abbie Griffin (2007), “A Measure and Initial Test of Managers’ Perceptions of Relationship Marketing in Inter-Organizational Exchanges,” Journal of the Academy of Marketing Science, 35, 3, 382-397.