Broad Expert Link: Ken Boyer
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Critical issues in Internet Retailing
Ken Boyer, Professor of Marketing & Supply Chain Management
In this monthly feature highlighting faculty expert knowledge relating to current business news, Boyer discusses critical issues in Internet retailing… and you can even listen to it while you’re buying stuff online.
Ken Boyer and his colleagues recently examined “3 Critical Issues in Internet Retailing” for Sloan Management Review. In this Spartan Podcast interview hosted by Michigan State University’s Russ White, Boyer details the three critical issues of managing returns, the physical distribution structure, and where to deploy inventory. He also talks about how Internet retailing evolved and where it’s headed in the future.
Boyer examines many of these issues in the Broad School’s Last Mile Supply Chain Center.
