PODCAST: ‘Soft skills’ of managers drive firms’ international expansion
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| Griffith |
When all businesses are at the mercy of increasingly tough competition in the global marketplace, what makes professional service firms choose to export and ultimately expand successfully beyond their own borders? According to Michigan State University researcher David A. Griffith and his co-authors, it is the attitudes and “soft skills” that certain managers possess that allow their firm to successfully expand internationally.
Read more about Griffith's research here.
