Master's in Business Administration
Marketing concentration
Future marketing executives must be able to critically think their way
through problem solving. Many MBA programs can teach their students a
step-by-step process of situation analysis, define the problem, search for
information, and test possible solutions--as long as the problem is well
structured. Our students are taught how to reason in an open-ended manner, with
an ability to derive an unlimited number of solutions. They are able to construct
the situation (not merely report on an existing one), discover opportunistic
problems (not merely identify managerial roadblocks), compile and analyze
information in new ways (not merely run regressions or cross-tabs),
create new-to-the world solutions (not merely apply a previous solution to a
new problem). All this is done with supporting reasoning behind the solution.