Welcome
Robert W. Nason, Chairperson
Michigan State University's department of Marketing and Supply Chain Management is widely acknowledged by academia and industry as the leader in creating, integrating, and disseminating marketing, procurement, manufacturing, and logistics knowledge. Our vision for this area of study embraces all aspects of creating customer value and delivering a standard of living in the global competitive economy. At the heart of the vision is the integration of customer needs with the process of new product and service development, strategic management of global operations, product and service assortment management, and geographical dispersion.
We offer strong research-based knowledge products; excellence in education to executives, PhD, MBA, and undergraduate students; and an integrated, dynamic, and forward-oriented vision of competition in the next millennium.
Marketing Fulltime MBA Program
Five Decades on the Leading Edge:
Supply chain Management/Logistics Programs