Broad School Marketing PhDs nationally-ranked for research citations

Marketing professors who are doctoral graduates of the Broad School are among the nation's best in terms of impact of their research on the profession, according to a recent study by Academic Assessment Services. In fact, Broad School graduates ranked in the top 25 on four of five separate measures of influence, and first in number of graduates. The five measures of influence were number of graduates (1st), total citations (5th), average citations (22nd), median citations, and adjusted median citations (17th).

The results were presented at the annual meeting of the Academy of Marketing Science this spring by Professor Roy Adler, a Distinguished Fellow of the Academy, who co-founded Academic Assessment Services (AAS). AAS is the largest organization in the country doing assessment work and has categorized nearly four million citations for business professors.

Click here for past home page stories