Research interests/Areas of expertise

• Marketing strategy, marketing theory, international marketing/business strategy, scientometrics and retailing
  

Bio(s)

• David A. Griffith is the John William Byington Endowed Chair in Global Marketing at the Eli Broad Graduate School of Management at Michigan State University, where he also serves as Director of the Ph.D. Program. David’s research focuses on marketing strategy, inclusive of intra- and inter-organizational governance, the influence of culture and institutional factors on international marketing strategy execution, and decision-making of marketing managers. He also studies the scientific development of the field of marketing. His research has been published in numerous journals including the Journal of Marketing, Journal of International Business Studies, Journal of Operations Management, Journal of Advertising, and the Journal of Retailing. He currently serves as the Editor-in-Chief (2008-2013) of the American Marketing Association’s Journal of International Marketing, on the editorial review boards of the Journal of World Business, International Marketing Review and the Journal of Global Academy of Marketing Science, and as a member of the Board of Directors of both the AMA Global Marketing Special Interest Group and the Korean Academy of Marketing Science.
  
  David teaches marketing theory, marketing strategy and international business. He has served on faculty at the University of Hawai‘i at Manoa, the Japan-America Institute of Management Science, Wirtschaftsuniversität Wien, and University of Oklahoma. David's teaching efforts have been recognized via numerous teaching awards, such as the Dennis Ching Teaching Excellence Award, Excellence in Leadership, OU Associates Teaching Fellow, Outstanding Professor, Excellence in Teaching Award , and Outstanding Marketing Ph.D. Teaching Award.
  
  
  Select publications
  
  Adjei, Mavis T., David A. Griffith and Stephanie M. Noble (2009), “When Do Relationships Pay Off for Small Retailers? Exploring Targets and Contexts to Understand that Value of Relationship Marketing,” Journal of Retailing, (in press).
  
  Zhang, Chun, John W. Henke, Jr., and David A. Griffith (2009), “Do Buyer Cooperative Actions Matter Under Conditions of Relational Stress? Evidence from Japanese and U.S. Assemblers in the U.S. Automotive Industry,” Journal of Operations Management, 27(6), 479-494.
  
  Narasimhan, Ram, Anand Nair, David A. Griffith, Jan Stentoft Arlbjørn and Elliott Bendoly (2009), “Lock-in Situations in Supply Chains: Exploring Strategies under a Social Exchange Theory-Economic Modeling Joint Approach,” Journal of Operations Management, 27(5), 374-389.
  
  Seggie, Steven H. and David A. Griffith (2009), “What Does it Take to Get Promoted in Marketing Academia? Understanding Exceptional Publication Productivity in the Leading Marketing Journals,” Journal of Marketing, 73(1), 122-132.
  
  Griffith, David A., S. Tamer Cavusgil and Shichun Xu (2008), “Emerging Themes in International Business Research,” Journal of International Business Studies, 36(7), 1220-1235.
  
  Hult, G. Tomas M., David J. Ketchen, Jr., David A. Griffith, Brian R. Chabowski, Mary K. Hoffman, Bernadine Johnson Dykes, Wesley A. Pollitte and S. Tamer Cavusgil (2008), “An Assessment of the Measurement of Performance in International Business Research,” Journal of International Business Studies, 39(6), 1064-1080.
  
  Hult, G. Tomas M., David J. Ketchen, Jr., David A. Griffith, Carol A. Finnegan, Tracy Lee Gonzales-Padron, Nukhet Harmancioglu, Ying Huang, M. Berk Talay and S. Tamer Cavusgil (2008), “Data Equivalency in Cross-Cultural International Business Research: An Assessment and Guidelines,” Journal of International Business Studies, 39(6), 1027-1044.
  
  Lages, Luis Filipe, Sandy Jap and David A. Griffith (2008), “The Role of Past Performance in Export Ventures: A Short-term Reactive Approach” Journal of International Business Studies, 39(2), 304-325.
  
  Griffith, David A. and Robert F. Lusch (2007), “Getting Marketers to Invest in Firm-Specific Capital,” Journal of Marketing, 71(1), 129-145.
  
  Griffith, David A., Michael G. Harvey and Robert F. Lusch (2006), “Social Exchange in Inter-organizational Relationships: The Resulting Benefits of Procedural and Distributive Justice,” Journal of Operations Management, 24(2), 85-98.
  
  Griffith, David A., Stephanie Noble and Qimei Chen (2006), “The Performance Implications of Entrepreneurial Proclivity: A Dynamic Capabilities Approach,” Journal of Retailing, 82(1), 51-62.
  
  Noble, Stephanie M., David A. Griffith and Mavis T. Adjei (2006), “Drivers of Local Merchant Loyalty: Understanding the Influence of Gender and Value Orientation,” Journal of Retailing, 82(3), 177-188.
  
  Griffith, David A. and Matthew B. Myers (2005), “The Performance Implications of Strategic Fit of Relational Norm Governance Strategies in Global Supply Chain Relationships,” Journal of International Business Studies, 36(3), 254-269.
  
  Tihanyi, Laszlo, David A. Griffith and Craig J. Russell (2005), “The Effect of Cultural Distance on Entry Mode Choice, International Diversification, and MNE Performance: A Meta-Analysis,” Journal of International Business Studies, 36(3), 270-283.
  
  Griffith, David A. and Michael G. Harvey (2001), “A Resource Perspective of Global Dynamic Capabilities,” Journal of International Business Studies, 32(3), 597-606.
  
  Griffith, David A., Michael Y. Hu and John K. Ryans, Jr. (2000), “Process Standardization Across Intra- and Inter-cultural Relationships,” Journal of International Business Studies, 31(2), 303-324

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