Roger Calantone
Professor
The Eli Broad Chaired University Professor of Business
Marketing
Phone: (517) 432-6400
Email: rogercal@msu.edu
PhD UMASS 1976
Vita
Research interests/Areas of expertise
- Product design and development processes; decision support; pricing & price perception; and economic impact.
Bio(s)
- Dr. Calantone is The Eli Broad Chaired University Professor of Business; Co-Director, Institute for Entrepreneurship; Chair of Marketing Department.