Jeannette A. Mena
Doctoral Candidate
Marketing
Phone: (517) 432-6456
Email: mena@bus.msu.edu
Personal Website: http://www.bus.msu.edu/staff/staff.cfm?staffID=605
Vita
Research interests/Areas of expertise
- Marketing Strategy: The impact of a stakeholder focus on marketing performance; the marketing resources and capabilities – performance link; relating knowledge development to marketing responsiveness and level of innovation/imitation of marketing activities.
International Marketing: Global organizational learning; the influence of the internationalization of the firm; the relative importance of the country for the firm’s marketing activities and performance; global strategy types.
Supply Chain Management: The effect of various supply chain entities on focal firms; the integration of supply chain operations with marketing strategy in the global marketplace; inter-organizational and channel relationships; buyer-seller dyadic relationships.