Chris Grindem
Executive Director, Marketing
Broad Marketing Support
Senior Lecturer
Marketing
Phone: (517) 432-7443
Email: grindem@bus.msu.edu
Course
- MSC 491: Integrated Marketing Communications
Fall 2007
- MSC 890: Integrated Marketing Communications
Fall 2008
- MSC 890: Marketing Speakers Series
Spring 2008
- MSC 865: Independent Study; Brand Personality
Spring 2009
- MSC 890: Marketing Speakers Series
Spring 2009
Research interests/Areas of expertise
- Chris' research interests including brand architecture, brand personality, brand positioning, marketing information management systems and digital marketing/media.
Bio(s)
- Chris is an MSU alumnus (BA, MBA Marketing) who came home to The Broad School after a 30-year career in advertising and marketing (Leo Burnett, Doner, JWT, Goodyear).
He directs marketing efforts for the Broad College of Business and is also a Senior Lecturer in the Broad MBA program (brand strategy, integrated marketing communications, marketing speakers series).
Chris has published eight articles and spoken at fifteen conferences throughout North America and Europe on branding, marketing and IMC.
Articles
- Don Schultz and Chris Grindem. (2003 January). Completing the Model: Buy/Sell Branding. Admap; World Advertising Research Center 3.
- Chris Grindem. (2002 June). The Whole Truth. Adweek 1.
- Don Schultz and Chris Grindem. (2002 February). New Financial Requirements Call for New Leaders. Admap; World Advertising Research Center 3.
- Chris Grindem. (2001 August). Store-centric Marketing. Point of Purchase Magazine 1.
- Chris L Grindem. (2001 January). A Way to Solve Advertising ROI. Advertising Age 1.
- Chris Grindem. (1999 September). Getting to the Heart of Branding. Discount Store News 1.
- Chris Grindem. (1999 November). The e-Challenge Facing Retailers. Out of the Blue; JWT's Magazine for Europe 2.
- Chris L Grindem. (1999 October). Brands Need New Champion. Advertising Age 2.