| Course: | ADV 375 Consumer Behavior |
| Semester: | Fall of every year, Spring of every year, Summer of every year |
| Credits: | Total Credits: 4 Lecture/Recitation/Discussion Hours: 4 4(4-0) |
| Prerequisite: | ADV 205 or RET 261 |
| Restrictions: | Open to juniors or seniors in the Department of Advertising, Public Relations and Retailing. |
| Description: | Theories of consumer behavior and their applications to advertising, public relations and retailing. |
| Semester Alias: | ADV 473 |
| Effective Dates: | FALL 2008 - SPRING 2010 |
| View all versions of this course | |
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