| Course: | ADV 456 Interactive Advertising Management |
| Semester: | Fall of every year, Spring of every year |
| Credits: | Total Credits: 3 Lecture/Recitation/Discussion Hours: 3 3(3-0) |
| Prerequisite: | ADV 330 or ADV 340 or ADV 350 |
| Restrictions: | Open to students in the Department of Advertising, Public Relations and Retailing. |
| Description: | Theory and practice of interactive advertising, e-commerce, Internet advertising, online sales promotion, online public relations, virtual communities, and Internet research. |
| Effective Dates: | FALL 2008 - Open |
| View all versions of this course | |
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