Marketing
Study in this field stresses understanding of marketing concepts and tools, application of the concepts and tools to achieve objectives using analysis, planning, implementation, and control techniques, and integration of marketing with other business functions and societal processes. Career opportunities are available in marketing management, market research, industrial sales, retail and sales management and other areas.
Department of Marketing
Competencies Employers Seek in College Graduates
Research Marketing Careers
Sales Communication Specialization
| 1.
Writing
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WRA 110-150 (4) - Writing, Rhetoric and American Cultures (Tier I)
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| 2.
Integrative Studies (a minimum of 24 credits are required)
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ISB 200 Level (3) - Biological Science
ISP 200 Level (3) - Physical Science ISP L (2) - Lab or ISB L (2) - Lab IAH 201-210 (4) - Arts and Humanities* IAH 211-241 (4) - Arts and Humanities* ISS 200 Level (4) - Social Sciences* ISS 300 Level (4) - Social Sciences* *Students must include at least one National (N) course and one International/Multicultural (I) course in their Integrative Studies programs. A (D) course may meet either an (N) or an (I) requirement, but not both. See course descriptions for details. | |
| 3.
Business Core
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MTH 103 (3) - College Algebra
MTH 124 (3) - Survey of Calculus with Applications I CSE 101 DB/SS (3) - Computing Concepts and Competencies EC 201 (3) - Introduction to Microeconomics EC 202 (3) - Introduction to Macroeconomics ACC 201 (3) - Principles of Financial Accounting ACC 202 (3) - Principles of Management Accounting STT 315 (3) - Introduction to Probability and Statistics for Business EC 340 (3) - Survey of International Economics or MSC 310 (3) - International & Comparative Dimensions of Business FI 311 (3) - Financial Management GBL 395 (3) - Law, Public Policy, and Business ITM 309 (3) - Business Information Systems and Technology MGT 315 (3) - Managing Human Resources & Organizational Behavior MSC 300 (3) - Managerial Marketing MSC 303 (3) - Introduction to Supply Chain Management MSC 317 (3) - Quantitative Business Research Methods MGT 409 (3) - Business Policy and Strategic Management | |
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Major Field (a minimum gpa of 2.0 is required)
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All of the following: MSC 302 (3) - Consumer and Organizational Buyer Behavior MSC 319 (3) - Marketing Research MSC 460 (3) - Marketing Strategy (Tier II) Two of the following major selections: MSC 351 (3) - Retail Management MSC 410 (3) - Product Innovation and Management MSC 413 (3) - Sales Management MSC 415 (3) - International Marketing Management MSC 420 (3) - New Product Design and Development MSC 490 (3) - Independent Study MSC 491 (3) - Topics in Marketing and Supply Chain Management | |
| 5.
Elective Credit Outside of Business
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At least 9 credits of general elective courses outside the Broad College, Department of Mathematics, and Department of Statistics and Probability. | |
| 6.
Other Elective Credits
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The requirements listed above do not total the credits for graduation. The remaining credits are earned in other elective courses. | |
| 7.
Credits Required for Graduation
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A minimum of 120 credits or 123 credits (if credit for MTH 1825 was earned at MSU) is required for graduation. A maximum of 3 credits (only two distinct 1 credit enrollments for Accounting majors) of internship or other work experience counts towards graduation. A maximum of 6 credits in English as a Second Language (ESL) 220, 221, 222 or 223 counts towards graduation as other electives. | |